Parent relationship Management
The responsibilities for this position will be:
Customer Service • Promoting the school in the best possible way by providing customer service excellence to parents and visitors. • Co-ordinate and lead school tours for prospective parents and visitors, promoting the Safari Kid USPs and presenting the school in the best possible way, to ensure the school achieves or exceeds the enrolment targets. • Lead the parent journey, mapping and measuring customer service, at all points support Safari Kid brand promise and encourage parent endorsement.
Marketing • Develop and update communication channels, such as newsletters and social media (e.g Facebook and Instagram) in accordance with the Safari Kid Marketing Strategy to promote the school to both existing and potentially new parents. • Promote the school by identifying newsworthy stories for the media and PR opportunities. • Guide and regularly review signages, collaterals, touch points etc, and ensure that the school meets Safari Kid branding guidelines as defined and stipulated by Corporate Office. • Conduct research into the marketplace, monitoring changes and developments. • Organize parent/community events in order to engage parents at promoting school brand awareness and enhance enrolments. • In conjunction with the School Principal and the Corporate team, assist with the development and implementation of the school marketing strategy as a key driver of enrolments and ensuring all marketing material, including digital communication is always current. • In collaboration with the School Principal, develop an events calendar to support the enrolment activities for the academic year. • Activate Corporate tie ups as community creche.
We are looking for an excellent communicator to join us as a Parent Relationship Manager, based in Mumbai who will be responsible for building and maintaining trusting relationships with our clients. This position will report into the Head of School based in Mumbai.